Recently I had an amazing opportunity to be a part of the popular Ignite Minneapolis event, where 20 speakers talk for 5 minutes each about a topic they are passionate about. There are more than 400 people in the audience and it’s broadcast live to many more.

It’s considered a high-pressure, high-risk event, because the talks require a set number of 20 slides that auto-advance every 15 seconds, whether you are ready or not. I attended the event the previous two years and was so impressed by the courage and confidence of the speakers. I never imagined I’d be up there someday.

They accepted my topic submission on food allergies – I’m definitely passionate about that. And although I’ve written about food allergies quite a bit on my blog, and been a part of some media interviews, it was my first time presenting to a large audience on the topic.

I asked myself “What are the most important things about food allergies I could teach hundreds of people in only five minutes?”

Here’s what I came up with:

Please feel free to share this presentation with your network, friends and family if you think it would help educate them on food allergies.

Special thanks to Patrick Kuntz and the Ignite Minneapolis team for selecting me as a speaker and hosting such an amazing event, Mykl Roventine for his fabulous work designing my slides and to Julio Ojeda-Zapata for including me in his Pioneer Press article: Ignite Minneapolis gives shy people 5 minutes of fame. And thanks to Jason, Erica, Leah, Wendy and Jenny who helped in many ways such as reviewing my script, offering feedback and support and attending the event. I couldn’t have done it without you.

Please note: I recently learned that the Twinject epinephrine auto-injector has been discontinued, however the Adrenaclick seems to have taken it’s place as a new device on the market.


You can find more food allergy posts, tips & recipes on my Food Allergy page. I’d also love to connect with you on my Marketing Mama facebook page and twitter. This post, and all posts on this blog, are written from my experiences as a parent of a child with food allergies. I am not a medical expert or a nutritionist. Consult with a doctor on your personal medical situation.

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3 Responses to “video: my 5 minute Ignite presentation on food allergies”

  1. Homa says:

    Missy, you did a fantastic job informing, warning, and encouraging in just 5 minutes. Two parts really jumped out at me and I think were big takeaway messages:

    Reading labels becomes a life saving skill. – Yes!


    Epinephrine saves lives only if you have it with you. – Double Yes!

    Thank you for sharing and also for putting yourself out there in support of not only your daughter but for the cause of awareness. You’re the best. 🙂

  2. Erika says:

    I live in Burnsville and have never heard of Ignite. It sounds like it would be very interesting to attend. I am impressed with anyone who can get up and speak to a large group like that. I spoke for 20 min to a 6th grade class on Career Day and I was nervous 🙂

  3. Wendy says:

    Great job, Melissa! What a challenge to summarize all the important food allergy information in a 5 minute talk, but you did it. Thank you for all you do to educate and increase public awareness!



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