Some of you may remember when I first talked about the new Veta Smart Case for EpiPens.

It’s an exciting idea – a smart case that can alert you if you or your child ever forgets their life-saving medication, or if it gets too hot or cold, or if they open it and you need to rush into action.

I had the opportunity to meet the people behind Veta at the Food Allergy Blogger Conference and asked them to give me a demonstration so I could share it all with you.

Continue Reading


I have something that might help you talk with your children about keeping safe, and it might help them protect themselves. More than a year ago I read this blog post that talked about not keeping secrets and how the author talks to her children about body safety. She had “body safety” rules posted in her kitchen for all to see. I was super impressed.

I adapted the rules a bit (because I can’t help myself from editing, really), printed them out and hung them in my kitchen. My kids and I read through them one by one and talked about them. They asked questions. One time recently, before a sleep over, we read through them again as a reminder. I point out the body safety rules to babysitters and ask them to read through them. Here they are:

Continue Reading

A prototype of a new epinephrine auto-injector by Windgap Medical. See the video of my interview with the President & CEO of the company.

A prototype of a new epinephrine auto-injector by Windgap Medical. See the video of my interview with the President & CEO of the company.

The allergy community cried out this week when news hit that Sanofi is abandoning the smaller, talking Auvi-Q – which means it may not be returning to pharmacies any time soon. While most families carry EpiPens – the leading epinephrine auto-injector available – many struggle with the size, portability and temperature sensitivity of the device.

While there are no similar products to Auvi-Q on the market right now, there are two epinephrine injectors in development that will interest those at risk of anaphylaxis. In fact, they are both smaller and more portable than the Auvi-Q, and one of them intends to be temperature stable which can withstand both hot and cold temperatures.

Continue Reading

girl scout cookies

These three cookies are safe for my daughter with severe food allergies to milk, eggs, peanuts and tree nuts.

I never imagined Girl Scout Cookies would be safe for food allergies, but last year decided to do some research and was pleasantly surprised to learn there are many cookie options for people with allergies to common foods like milk, egg, peanuts and tree nuts!

Where do the cookies come from?

There are two different bakeries where all of the Girl Scout Cookies are produced, the ABC Bakers and the Little Brownie Bakers. Where your cookies come from depends on where you live in the United States. In Minnesota, our cookies come from the ABC Bakers but yours may be different!

How are they safe for food allergies? 

Both companies have very clear allergy protocols and labeling standards which exceed the labeling laws in the United States. They both acknowledge on their web sites the seriousness of food allergies and promise to disclose if there is any chance of cross-contamination. They clearly list ingredients, call out specific allergens in a separate line AND include a warning if the cookies have been made on shared equipment. More on this below.

Continue Reading


ThankfulA small dry-erase board on the side of our refrigerator sat empty for a few days when we moved into the new house. I’m not one to leave things empty or blank very long. Should we use it for the grocery list? Notes to each other or reminders?

And then it hit me. I could use it for parenting and bringing us together as a family. I could use it to spur discussions about important life lessons that may otherwise feel awkward or forced to bring up. I didn’t talk with anyone about it, I simply wrote: “Word of the Week: Thankful” on the board and left it there.

We gathered around the table that Sunday night, all six of us, to eat dinner. I don’t remember what we were eating, but I do remember what came next. I asked if anyone noticed the Word of the Week and they all said yes and said “Thankful.” We talked about why it’s important to be thankful and what we are thankful for. We talked about the opposite of thankful: ungrateful or entitled.

Continue Reading


Marketing Mama® features articles on parenting as a working mom, health, family activities, cool products, my two adorable children and sometimes I even talk about marketing.


Latest Instagrams



My Other Blog


Logo by Beth at Where It Blooms.

Theme customization by Mykl Roventine - Designer of Things